This approach works wonders in attracting new clients on LinkedIn.
With over 500 million members in 200 countries, it’s easy to get lost in the crowd on LinkedIn.
The key to standing out and winning new business on the platform is to remember a golden rule of marketing and sales – the riches are in the niches!
Go Niche or Go Home!
One of the biggest challenges on LinkedIn is how to narrow the field of potential customers you can serve.
The #1 thing I’ve found in teaching others how to use LinkedIn to generate new sales leads, add clients and increase revenue, is that you’ll potentially fail if you try to be all things to all people.
Instead, you need to target some niche audiences or industries, and then become a big fish in those smaller ponds.
That way, you don’t get lost inside the ocean of competition on the platform.
For example, when I decided to use a software program that views 800 LinkedIn profiles per day, I chose a specific niche to view. This grew my business tremendously in less than 30 days. I decided to sell my marketing services to a tiny, niche group of job seekers who were gathered on the platform.
Despite my initial fear that targeting such a small niche wouldn’t bring me enough business, it did just the opposite: In less than 30 days, I increased my sales by 90% and I had to hire staff to complete all the new projects I’d landed!
How To Get Niched on LinkedIn
One way to do this is to consider what key audiences you want serve, and to make that very clear on your profile in your headline, your summary and in experience listings, so that those target audiences can find you and get excited about working together.
For example, the reason I chose Job Seekers as my initial “niche” on LinkedIn was simple – I was a business teacher and I’m now a career coach, resume writer and LinkedIn profile writer, so I had familiarity with the biggest problems and challenges job seekers faced on a daily basis.
You can do the same thing – niching your product or service down to some target markets based on your existing clients – using those industry-specific work samples and testimonials to appeal to additional prospects who do the same type of business.
An Alternate Approach
Another way to niche yourself on LinkedIn is to become the de facto expert on a certain type of service or product that appeals to clients in numerous industries.
For example, rather than targeting a few industries or audience types, you may dominate the “Coaching” or the “Entrepreneur” niche and appeal to a wide variety of audiences – from nutrition to fashion and educational companies and individuals – looking for leadership consulting and coaching.
When you provide a service and you help people where they’re at, with what they need versus what you think they need, all kinds of doors get opened and all kinds of people become interested.
The goal is to fit within leadership, increasing and building, sales and revenue, and also increasing the quality of life for employees.
Your Approach + Your Niche
Which niche approach you take (industry-specific vs. topic specific) might depend on how refined your experience is.
Either way, the key is to make your LinkedIn profile appealing to a specific group of people interested in your products and services.
The best way to do that is by getting as clear and niche-focused as you can, especially if you’ve already generated great results for clients in a specific industry and can leverage those testimonials and examples to appeal to more prospects in the same vein.
You can also choose to try and dominate a topic but you’ll need a large swath of testimonials and case studies to win over the broad base of audiences you want to appeal to.
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